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McVitie's entire line of Jaffa Cakes are produced at the McVitie's factory in Stockport. [6] The Jaffa cake production area covers an acre (44,000 sq ft; 4,000 m 2) and includes a production line over a mile (1.6 km) long. [3] In the early 2000s, it pioneered the development of advanced machine vision technology for quality control. [7] [8] [9]
The cake earned the nickname ‘The 10,000 Mile Cake’. [33] It also contained 80 oranges and lemons, over 13 litres of Navy Rum, and curacao. [26] The cake was left to mature for eight weeks after baking. It produced 2,000 slices. [20] McVitie and Price's recipe, at the Princess's wish, remained always a secret. [36]
Under United Biscuits McVitie's held a Royal Warrant from Queen Elizabeth II. The best-selling biscuit manufacturer in the United Kingdom, McVitie's produces Jaffa Cakes and popular biscuits such as chocolate digestives, Hobnobs, and Rich tea. In 2020, sales of McVitie's biscuits in the UK were more than five times the next two competitors. [4]
Jaffa was established in 1975, upon the initiative of several entrepreneurs from the area of Crvenka. [3] The following year, in 1976, production of Jaffa Cakes biscuits commenced, [4] having acquired the license from McVitie's. [5]
McVitie's produced a Tunis cake until the mid 1980s. [3] [2] The updated recipe used by McVitie's is said to have been created by Elizabeth Ewing of Inverness, whose husband was a baker at McVitie's. Her husband had eaten a similar cake whilst stationed in Tunisia during World War II. [4] It is now sold seasonally by some supermarkets in the UK ...
In 2009, the McVitie's chocolate digestive was named as the most popular biscuit in the UK to dunk into tea. [5] The chocolate variant from McVitie's is routinely ranked the UK's favourite snack. [6] [7] [8] A YouGov poll saw Cadbury’s digestive ranked the second most popular biscuit in the UK after McVitie's. [8]
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