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  2. Schaffer method - Wikipedia

    en.wikipedia.org/wiki/Schaffer_method

    The essay is to consist of an introduction three or more sentences long and containing a thesis statement, a conclusion incorporating all the writer's commentary and bringing the essay to a close, and two or three body paragraphs; Schaffer herself preferred to teach a four-paragraph essay rather than the traditional five-paragraph essay.

  3. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    SWOT analysis evaluates the strategic position of organizations and is often used in the preliminary stages of decision-making processes [2] to identify internal and external factors that are favorable and unfavorable to achieving goals. Users of a SWOT analysis ask questions to generate answers for each category and identify competitive ...

  4. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers.

  5. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    For strategic planning to work, it needs to include some formality (i.e., including an analysis of the internal and external environment and the stipulation of strategies, goals and plans based on these analyses), comprehensiveness (i.e., producing many strategic options before selecting the course to follow) and careful stakeholder management ...

  6. Strategic thinking - Wikipedia

    en.wikipedia.org/wiki/Strategic_thinking

    Strategic planning's role is "to realise and to support strategies developed through the strategic thinking process and to integrate these back into the business". [14] Henry Mintzberg wrote in 1994 that strategic thinking is more about synthesis (i.e., "connecting the dots") than analysis (i.e., "finding the dots"). It is about "capturing what ...

  7. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    Strategic management tools. In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates.

  8. Five Ws - Wikipedia

    en.wikipedia.org/wiki/Five_Ws

    According to Inoslav Bešker, Professor of Philology at the University of Split in Croatia, the 5 Ws are rooted in the seven questions used in ancient Greece to communicate stories clearly: [9] Although long attributed to Hermagoras of Temnos , [ 10 ] in 2010, it was established that Aristotle 's Nicomachean Ethics is in fact the source of the ...

  9. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Customer value is defined relative to rival offerings making competitor knowledge an intrinsic component of corporate strategy. Profiling facilitates this strategic objective in three important ways. [6] First, profiling can reveal strategic weaknesses in rivals that the firm may exploit.