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2. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] , or freebies (count nouns), are used in marketing and sales. Often they are of the tchotchke type.

3. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.

4. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   The promotion called for customers to spend a minimum of $40 in store, in order to receive one of 44 free mini grocery items. The grocery items were identical, miniature replicas of actual products found within the supermarket. The brands of the products in which were represented in the campaign had paid Foodstaffs to be included. [15]

5. List of McDonald's marketing campaigns - Wikipedia

   en.wikipedia.org/wiki/List_of_McDonald's...

   The McDonald's $1,000,000 Menu Song was an instant-win promotion created as part of an advertising campaign, which ran from 1988 to early 1989.

6. Trade promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Trade_promotion_(marketing)

   Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more.

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8. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   The term 'promotion' tends to be used internally by the marketing function. To the public or the market, phrases like "special offer" are more common. Examples of fully integrated, long-term, and large-scale promotions are My Coke Rewards in the USA or Coke Zone in the UK and Pepsi Stuff.

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