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  2. Guthy-Renker - Wikipedia

    en.wikipedia.org/wiki/Guthy-Renker

    Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.

  3. Ronco - Wikipedia

    en.wikipedia.org/wiki/Ronco

    HD Schulman International Trading LLC, doing business as Ronco, [1] is an American company that manufactures and sells kitchen appliances. Ron Popeil founded the company in 1964, [2] and infomercials for the company's products quickly made Ronco a household name. Popeil became known as the “father of the infomercial” and helped to establish ...

  4. Ron Popeil - Wikipedia

    en.wikipedia.org/wiki/Ron_Popeil

    Ronald Martin Popeil[1] (/ poʊˈpiːl /; [2] May 3, 1935 – July 28, 2021), was an American inventor and marketing personality, and founder of the direct response marketing company Ronco. He made appearances in infomercials for the Showtime Rotisserie and coined the phrase "Set it, and forget it!" as well as popularizing the phrase, "But wait ...

  5. Our list of the top infomercial stars. Vanessa Richardson. Updated July 14, 2016 at 5:43 PM. infomercial stars. If you've ever had insomnia, you've probably clicked on the TV to see a late-night ...

  6. 17 Things From Classic Infomercials We Totally Wanted to Buy

    www.aol.com/17-things-classic-infomercials...

    Infomercials Were the Original Influencers. Before “influencer” was a job title reserved for the likes of social media personalities marketing different products to folks scrolling aimlessly ...

  7. Kevin Harrington (entrepreneur) - Wikipedia

    en.wikipedia.org/wiki/Kevin_Harrington...

    Harrington published his book, Act Now: How I Turn Ideas into Million-Dollar Products in 2009. [3] In 2010, Harrington became a Member of the advisory board at AbsolutelyNew, Inc. and the chairman and Senior Executive Officer of H & H Imports Inc. [1] In 2013, he teamed with Cherif Medawar through efreedom.com, and together, they laid out a plan to equip up-and-coming innovators and business ...

  8. Proactiv - Wikipedia

    en.wikipedia.org/wiki/Proactiv

    Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities [2] The range includes moisturizers, body washes and treatment products, but the brand is known for its three-step anti-acne Solutions 3-step ...

  9. Infomercial - Wikipedia

    en.wikipedia.org/wiki/Infomercial

    An infomercial is a form of television commercial that resembles regular TV programming [1] yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. [2] Most often used as a form of direct response television (DRTV), they are often program-length commercials[1] (long-form ...

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