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  2. Philip Kotler - Wikipedia

    en.wikipedia.org/wiki/Philip_Kotler

    Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.

  3. Megamarketing - Wikipedia

    en.wikipedia.org/wiki/Megamarketing

    Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, [1] [2] [3] to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc.) as well as the marketing variables; Kotler suggests that two more Ps must be added to the marketing mix: public relations and power.

  4. What Is Hedging? Here’s What Investors Should Know - AOL

    www.aol.com/finance/hedging-investors-know...

    Hedging is an investment strategy that is simple in concept but that can be difficult in execution. The primary uses of hedging strategies are to either lock in a profit or to protect against a...

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Hedge (finance) - Wikipedia

    en.wikipedia.org/wiki/Hedge_(finance)

    A hedge is an investment position intended to offset potential losses or gains that may be incurred by a companion investment. A hedge can be constructed from many types of financial instruments, including stocks, exchange-traded funds, insurance, forward contracts, swaps, options, gambles, [1] many types of over-the-counter and derivative products, and futures contracts.

  7. The strategy a $69 billion hedge fund uses to make sure it ...

    www.aol.com/strategy-69-billion-hedge-fund...

    The $69 billion Millennium Management hedge fund employs a simple yet effective trading strategy to make sure it almost always makes money in the stock market: cut losing stock positions as ...

  8. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Marketing funnel encompasses several strategic approaches designed to engage customers at different stages of the buying and fidelization process. Each subset within the marketing funnel has specific objectives and targets particular interactions with customers, from initial contact to post-purchase follow-up.

  9. Business marketing - Wikipedia

    en.wikipedia.org/wiki/Business_marketing

    Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.