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An attack ad will generally unfairly criticize an opponent's political platform, usually by pointing out its faults. Often the ad will simply make use of innuendo, based on opposition research. Political attack ads across all types of media can have different strategic aims.
There are two main types of ads used in negative campaigning: attack and contrast. Attack ads focus exclusively on the negative aspects of the opponent. There is no positive content in an attack ad, whether it is about the candidate or the opponent. Attack ads usually identify the risks associated with the opponent, often exploiting people's ...
According to political scientists Stephen Ansolabehere and Shanto Iyengar, negative ads do succeed at driving down overall turnout though. [33] They also find that "negative ads work better for Republicans than for Democrats, and better for men than for women; unfortunately, negative ads also work better in general than positive ones". [33]
Negative political advertising can actually spark more curiosity about a policy issue.
Political ads seem endless weeks out before an election, and usually the more competitive the race, the more attack ads you’ll see. That’s certainly the case in the race for the 13th ...
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Castellanos has worked as a political consultant for Republican candidates for state and federal elections since the 1980s, including six presidential elections. [4] In particular, he has received media attention for his work developing ads for political campaigns and is sometimes referred to as "the father of the attack ad".
Crime, often referenced in association with immigration in stark attack ads from the Trump campaign, also fell from a 41% share in August to a share of less than 1% the following month.