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Sections usually consist of paragraphs of running prose, each dealing with a particular point or idea. Single-sentence paragraphs can inhibit the flow of the text; by the same token, long paragraphs become hard to read. Between paragraphs—as between sections—there should be only a single blank line. First lines are not indented.
In normal text and headings, use and instead of the ampersand (&): January 1 and 2, not January 1 & 2. But retain an ampersand when it is a legitimate part of the style of a proper noun, the title of a work, or a trademark, such as in Up & Down or AT&T .
The text of captions should not be specially formatted (with italics, for example), except in ways that would apply if it occurred in the main text. Several discussions (e.g. this one ) have failed to reach a consensus on whether "stage directions" such as (right) or (behind podium) should be in italics, set off with commas, etc.
An indefinite or definite article is capitalized only when at the start of a title, subtitle, or embedded title or subtitle. For example, a book chapter titled "An Examination of The Americans: The Anachronisms in FX's Period Spy Drama" contains three capitalized leading articles (main title "An", embedded title "The", and subtitle "The").
The article title appears at the top of a reader's browser window and as a large level 1 heading above the editable text of an article, circled here in dark red. The name or names given in the first sentence does not always match the article title.
Typography is the art and technique of setting written subject matter in type using a combination of typeface styles, point sizes, line lengths, line leading, character spacing, and word spacing to produce typeset artwork in physical or digital form. The same block of text set with line-height 1.5 is easier to read: Typography is the art and technique of setting written subject matter in type ...
The title of a book, or any other published text or work of art, is a name for the work which is usually chosen by the author. A title can be used to identify the work, to put it in context, to convey a minimal summary of its contents, and to pique the reader's curiosity. Some works supplement the title with a subtitle.
Body text or body copy is the text forming the main content of a book, magazine, web page, or any other printed or digital work. This is as a contrast to both additional components such as headings, images, charts, footnotes etc. on each page, and also the pages of front matter that form the introduction to a book.