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A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]
Ethos [5] (plural: ethea) is an appeal to the authority or credibility of the presenter. [6]: 41 It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject.
Ethopoeia, derived from the Greek ethos (character) and poeia (representation), is the ability to capture the ideas, words, and style of delivery suited to the person for whom an address is written. It also involves adapting a speech to the exact conditions under which it is to be spoken.
As the first named author in history, [54] [55] Enheduanna's writing exhibits numerous rhetorical features that would later become canon in Ancient Greece. Enheduanna's "The Exaltation of Inanna," includes an exordium, argument, and peroration, [54] as well as elements of ethos, pathos, and logos, [55] and repetition and metonymy. [56]
Ethogenics (/ ˌ iː θ ə ˈ dʒ ɛ n ɪ k s /; "the study of behavior as generated by persons who exhibit a character, an ethos", [1] from Greek ἦθος ethos, "custom, character" and γένος genos, "birth, generation") is an interdisciplinary social scientific approach that attempts to understand the systems of belief or means through which individuals attach significance to their ...
The Greek terms equivalent to Latin mores are ethos (ἔθος, ἦθος, 'character') or nomos (νόμος, 'law'). As with the relation of mores to morality, ethos is the basis of the term ethics, while nomos gives the suffix -onomy, as in astronomy.
Ethics is the branch of philosophy that examines right and wrong moral behavior, moral concepts (such as justice, virtue, duty) and moral language. Ethics or moral philosophy is a branch of philosophy that "involves systematizing, defending, and recommending concepts of right and wrong behavior".
He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence the receiver of a message. According to Aristotle, the term "Ethos" deals with the character of the ...