Search results
Results from the WOW.Com Content Network
The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses also on technical and ...
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Globalization is the process of increasing interdependence and integration among the economies, markets, societies, and cultures of different countries worldwide. This is made possible by the reduction of barriers to international trade, the liberalization of capital movements, the development of transportation, and the advancement of information and communication technologies. [1]
For the first time in history, production, marketing, and investment are being organized on a global scale rather than in terms of isolated national economies. [40] International business is also a specialist field of academic research. Economic theories of the multinational corporation include internalization theory and the eclectic paradigm ...
Multinational corporations could be seen as a form of transnationalism, in that they seek to minimize costs, and hence maximize profits, by organizing their operations in the most efficient means possible irrespective of political boundaries. Proponents of transnational capitalism seek to facilitate the flow of people, ideas, and goods among ...
A clear example that differentiates societal from social marketing is a marketing campaign on non-smoking. A smoking cessation advertisement is an example of social marketing, but if the marketing strategies and techniques used in that campaign focus on increasing the well-being of society, that same campaign can be an example of societal ...
Examples of transnational entities are “multinational business enterprises and revolutionary movements; trade unions and scientific networks; international air transport cartels and communications activities in outer space.” [1] Transnational social movements are “the broad tendencies that often manifest themselves in particular ...