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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [37] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
Clear Channel grew from 40 stations to 1,240 stations in seven years (30 times more than congressional regulation previously allowed) . [6] Their aggressive acquisitions have gained them enemies as well as supporters, but their ownership of 247 of the nation's 250 largest radio markets and their domination of the Top 40 format makes them ...
With 243 million monthly listeners in the U.S., Clear Channel Media & Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media & Entertainment serves ...
iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. [2] It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by Lowry Mays and Red McCombs in 1972, and later taken private by Bain Capital and Thomas H. Lee Partners in a leveraged buyout in 2008.
clear-channel station. Also clear channel and clear-channel. (North America) A former definition for high-powered AM stations with the maximum protection from interference by other stations that use the same frequency, arranged by international treaty. Defined by the FCC as Class I-A stations, this was retired in favor of Class A status in the ...
CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as:
Clear channel may refer to: iHeartMedia, a US broadcasting company formerly known as Clear Channel Communications. Clear Channel Outdoor, an advertising company formerly a subsidiary of iHeartMedia. Clear-channel station, a regulatory category of AM broadcast stations in North America.
It is the opposite of a sign-off (or closedown in Commonwealth countries except Canada), which is the sequence of operations involved when a radio or television station shuts down its transmitters and goes off the air for a predetermined period; generally, this occurs during the overnight hours although a broadcaster's digital specialty or sub ...