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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [37] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...
Unlike the other examples, neither station had a pre-existing newscast at the time; WUTR's original news department was closed in 2003 by previous owner Clear Channel Communications as a cost-saving measure, and WFXV had never aired local news programming at all. Its slate included early and late evening newscasts on WUTR, an encore of WUTR's ...
With 243 million monthly listeners in the U.S., Clear Channel Media & Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media & Entertainment serves ...
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In internet marketing, effective cost per mille is used to measure the effectiveness of a publisher's inventory being sold (by the publisher) via a CPA, CPC, or Cost per time basis. In other words, the eCPM tells the publisher what they would have received if they sold the advertising inventory on a CPM basis (instead of a CPA, CPC, or Cost per ...
A key characteristic of advertising is that it utilises mass media channels such as newspapers, magazines, radio or TV to reach potential customers. The marketing and advertising literature has many different definitions of advertising, but it is possible to identify common elements or themes within most of these definitions.
Also AM radio or AM. Used interchangeably with kilohertz (kHz) and medium wave. A modulation technique used in electronic communication where the amplitude (signal strength) of the wave is varied in proportion to that of the message signal. Developed in the early 1900s, this technique is most commonly used for transmitting an audio signal via a radio wave measured in kilohertz (kHz). See AM ...