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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [37] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...
Clear Channel grew from 40 stations to 1,240 stations in seven years (30 times more than congressional regulation previously allowed) . [6] Their aggressive acquisitions have gained them enemies as well as supporters, but their ownership of 247 of the nation's 250 largest radio markets and their domination of the Top 40 format makes them ...
A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross-country or cross-continent radio service enforced through a series of treaties and statutory laws.
A key characteristic of advertising is that it utilises mass media channels such as newspapers, magazines, radio or TV to reach potential customers. The marketing and advertising literature has many different definitions of advertising, but it is possible to identify common elements or themes within most of these definitions.
Clear channel may refer to: iHeartMedia, a US broadcasting company formerly known as Clear Channel Communications. Clear Channel Outdoor, an advertising company formerly a subsidiary of iHeartMedia. Clear-channel station, a regulatory category of AM broadcast stations in North America.
The Federal Radio Commission's (FRC) General Order 40, dated August 30, 1928, described the standards for a sweeping reorganization of radio broadcasting in the United States. This order grouped the AM radio band transmitting frequencies into three main categories, which became known as Clear Channel, Regional, and Local. It also included ...
Commercial broadcasting is primarily based on the practice of airing radio advertisements and television advertisements for profit. This is in contrast to public broadcasting, which receives government subsidies and usually does not have paid advertising interrupting the show.