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  2. False advertising - Wikipedia

    en.wikipedia.org/wiki/False_advertising

    False advertising is the act of publishing, transmitting, distributing or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally, or recklessly, to promote the sale of property, goods or services. [3]

  3. Brand blunder - Wikipedia

    en.wikipedia.org/wiki/Brand_blunder

    A similar claim has been made for the "Coke adds life" slogan, with the target market listed as anything from Taiwan to Thailand [67] to Japan. [ 68 ] Coca-Cola : The name Coca-Cola rendered phonetically in Chinese can sound like the words for "bite the wax tadpole" ( simplified Chinese : 蝌蚪啃蜡 ; traditional Chinese : 蝌蚪啃蠟 ...

  4. Lie - Wikipedia

    en.wikipedia.org/wiki/Lie

    Puffery is an exaggerated claim typically found in advertising and publicity announcements, such as "the highest quality at the lowest price", or "always votes in the best interest of all the people". Such statements are unlikely to be true – but cannot be proven false and so, do not violate trade laws, especially as the consumer is expected ...

  5. Wikipedia : WikiProject Skepticism/List of questionable claims

    en.wikipedia.org/.../List_of_questionable_claims

    The first, claims of exaggerated, misleading, or unfounded assertions that real growth hormone treatment slows or reverses the effects of aging The second is the sale of products that fraudulently or misleadingly purport to be growth hormone or to increase the user's own secretion of natural human growth hormone to a beneficial degree. Solid ...

  6. A Moment of Truth for Truth in Advertising: How Far Can ...

    www.aol.com/news/2010-09-30-false-advertising...

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  7. Yellow journalism - Wikipedia

    en.wikipedia.org/wiki/Yellow_journalism

    This type of reporting was characterized by exaggerated headlines, unverified claims, partisan agendas, and a focus on topics like crime, scandal, sports, and violence. Historians have debated whether Yellow journalism played a large role in inflaming public opinion about Spain's atrocities in Cuba at the time, and perhaps pushing the U.S. into ...

  8. Predatory advertising - Wikipedia

    en.wikipedia.org/wiki/Predatory_advertising

    For example, a claim is made that the product is a much "better" alternative to a similar product, but there is no metric for "better." Atypical statements or claims, which cite results of product utilization that fall well outside of the normal outcome. For example, a diet pill company claims you can lose up to 30 pounds in one month, when the ...

  9. Black legend - Wikipedia

    en.wikipedia.org/wiki/Black_legend

    At an 18 April 1899 Paris conference, Emilia Pardo Bazán used the term "Black Legend" for the first time to refer to a general view of modern Spanish history: Abroad, our miseries are known and often exaggerated without balance; take as an example the book by M. Yves Guyot, which we can consider as the perfect model of a black legend, the opposite of a golden legend.