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  2. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Engagement (marketing) Facelift (product) Fallacy of quoting out of context; Fine print; Flighting (advertising) Growth Hacking; Heavy-up; Inseparability; Intangibility; Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for ...

  3. Corporate jargon - Wikipedia

    en.wikipedia.org/wiki/Corporate_jargon

    Legal terms such as Chapter 11 can be used: for example, Chapter 11, Title 11, United States Code is about US bankruptcy. [citation needed] Some systems of corporate jargon recycle pop ethics with terms such as responsibility. [13] Corporate speak in non-English-speaking countries frequently contains borrowed English acronyms, words, and usages ...

  4. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Marketing term for clutch-type limited-slip differentials on vehicles sold by General Motors' Chevrolet division; now commonly used to refer to any limited-slip differential, regardless of automaker or type. [182] Post-it: Sticky note: 3M: Often used by consumers as if it were generic in the UK, U.S. and Canada, but still a legally recognized ...

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  6. Brand language - Wikipedia

    en.wikipedia.org/wiki/Brand_language

    Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. [1] When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement.

  7. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.

  8. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing can be defined by both qualitative and quantitative measures. On the qualitative side, value is the perceived gain composed of individual's emotional, mental and physical condition plus various social, economic, cultural and environmental factors.

  9. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Also the co-creation marketing of a company and consumers are contained in the co-marketing. Co-marketing (or collaborative marketing) is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion. Also commensal (symbiotic) marketing is ...