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In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
Geography: Geographical locations of prospective buyers; Application and use of the product or service by the customer; Benefits earned by the customer due to buying the product or service; Information that is required to be provided by the company to the customer; Usage situation: When and where the product or service is used
This glossary of geography terms is a list of definitions of terms and concepts used in geography and related fields, including Earth science, oceanography, cartography, and human geography, as well as those describing spatial dimension, topographical features, natural resources, and the collection, analysis, and visualization of geographic ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Geography (from Ancient Greek γεωγραφία geōgraphía; combining gê 'Earth' and gráphō 'write', literally 'Earth writing') is the study of the lands, features, inhabitants, and phenomena of Earth.
Glossary of geography terms may refer to: Glossary of geography terms (A–M) Glossary of geography terms (N–Z) This page was last edited on 25 ...
The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.