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Nowadays, most newspapers and magazines have converted to a "modular" system that simplifies ad size and eliminates the need to figure out column inches. In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example, 1/2 page, 1/4 page, 1/8 page, etc.
If a sheet 480 by 640 mm (19 by 25 in) is used to print a quarto, the resulting untrimmed pages, will be approximately half as large in each dimension: width 240 mm (9 + 1 ⁄ 2 in) and height 320 mm (12 + 1 ⁄ 2 in). An octavo page, oriented a quarter turn from the full sheet, would have height 240 mm (9 + 1 ⁄ 2 in)— 1 ⁄ 2 in × 19 ...
It has the height of Canadian P4 paper (215 mm × 280 mm, about 8 + 1 ⁄ 2 in × 11 in) and the width of international A4 paper (210 mm × 297 mm or 8.27 in × 11.69 in), i.e. it uses the smaller value among the two for each side. The table shows how this format can be generalized into an entire format series.
Margins also play an important role in digital word-processing and can be changed using the page setup menu. The default margins for Microsoft Word from version 2007 onward have been 1 inch (25.4 mm) all around; in Word 2003, the default top and bottom margins were 1 inch (25.4 mm), but 1.25 inches (31.7 mm) were given at the left and the right.
Hence, each next size is nearly exactly half the area of the prior size. So, an A1 page can fit two A2 pages inside the same area. The most used of this series is the size A4, which is 210 mm × 297 mm (8.27 in × 11.7 in) and thus almost exactly 1 ⁄ 16 square metre (0.0625 m 2; 96.8752 sq in) in area.
The Reagan administration made Letter-size paper the norm for US federal forms in the early 1980s; previously, the smaller "official" Government Letter size, 8 by 10.5 inches (203.2 by 266.7 mm) (aspect ratio: 1.3125), was used in government, while 8.5-by-11-inch (215.9 by 279.4 mm) paper was standard in most other offices. [2]
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It has 1 ⁄ 2 in (12.7 mm) spacing between ruling lines, with a single margin drawn down the center of the page. Wide ruled (or legal ruled) paper has 11 ⁄ 32 in (8.7 mm) spacing between horizontal lines, with a vertical margin drawn about 1 + 1 ⁄ 4 inches (32 mm) from the left-hand edge of the page. It is commonly used by American ...