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A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [2][3] On April 1, 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
In October, Bud Light’s parent company Anheuser-Busch InBev (BUD) struck a multiyear partnership deal with UFC. Starting Jan. 1, 2024, Bud Light will become the exclusive beer sponsor for the ...
The multiyear sponsorship, which begins on January 1, 2024, makes Bud Light the “official beer partner” of the UFC, with the beer branding having a “highly visible presence” during fights ...
Under a new multiyear marketing deal between the promoter of mixed martial arts fights and Bud Light maker Anheuser-Busch, the brewer will become the UFC's “Official Beer Partner” in the U.S ...
Bud Light inks sponsorship with Dana White’s UFC as it struggles to find a way to impress American beer drinkers after trans-ad debacle Christiaan Hetzner October 26, 2023 at 8:47 AM
Bud Light was the UFC's partner in the U.S. from 2008 through 2017, until rival Modelo took over. Now the company will be taking that role back in a deal that's expected to be worth north of $100 ...
The UFC signed a lucrative multi-year sponsorship deal with Anheuser-Busch that makes Bud Light the official beer partner of the UFC. A source told Yahoo Sports the deal is valued in excess of ...
Bud Light beer boycott may now have a price tag, as AB InBev notches a $1.4bn drop in U.S. sales following transgender influencer row. ... Stella Artois and Bud Light beers, faced a tough 2023 as ...