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Discovery-driven planning is a planning technique first introduced in a Harvard Business Review article by Rita Gunther McGrath and Ian C. MacMillan in 1995 [1] and subsequently referenced in a number of books and articles.
McGrath is the bestselling author of five books and is one of the most widely published authors in the Harvard Business Review, including “Discovery Driven Planning” (1995), which was recognized as an early articulation of today’s “lean” startup philosophy and has been cited by Clayton Christensen as “one of the most important ideas ...
Assumption-based planning in project management is a post-planning method that helps companies to deal with uncertainty. It is used to identify the most important assumptions in a company's business plans , to test these assumptions, and to accommodate unexpected outcomes.
A simple method of testing the financial viability of an idea would be discovery-driven planning, [21] [22] which first tests the financial viability of new ventures by carefully examining the assumptions behind the idea by a reverse income statement (first, begin with the income you want to obtain, then the costs the new invention would take ...
In an article published in the Harvard Business Review in 2013, Steve Blank described how the lean startup methodology also drew inspiration from the work of people like Ian C. MacMillan and Rita Gunther McGrath who developed a technique called discovery-driven planning, which was an attempt to bring an entrepreneurial mindset to planning. [15]
With over 20 years of ad tech expertise and a proven track record of driving accelerated growth and AI-driven innovation all at scale, Michael brings a sharp focus on execution and agility to keep ...
Thompson's plan comes after years of ownership changes, top management shakeups, staff cutbacks, declining TV ratings and a loss of the swagger the network had when it sparred with the first Trump ...
Image source: The Motley Fool. Varonis Systems (NASDAQ: VRNS) Q4 2024 Earnings Call Feb 04, 2025, 4:30 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants