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  2. Nike says it will cut $2 billion in costs in a major warning ...

    www.aol.com/nike-says-cut-2-billion-150121945.html

    Shares of Nike tumbled as much as 14% Friday. Customers are switching their behavior, passing up discretionary purchases — like expensive sneakers and athletic wear — for basics and ...

  3. Nike’s sales are are so poor it brought a former senior ...

    www.aol.com/finance/flailing-nike-bringing...

    “And that's where Nike always excelled, in really understanding their customer.” The company’s efforts were initially a success, with Nike reporting a 14% increase to $18.7 billion in DTC ...

  4. Nike's earnings showed a consumer slowdown won't derail all ...

    www.aol.com/finance/nikes-earnings-showed...

    Barclays consumer discretionary senior analyst Adrienne Yih described the report as a "relief," as it defied a growing narrative that Nike could be caught up in the mounting macro headwinds many ...

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email ...

  6. Nike, Inc. - Wikipedia

    en.wikipedia.org/wiki/Nike,_Inc.

    Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.

  7. Debranding - Wikipedia

    en.wikipedia.org/wiki/Debranding

    In the 1980s and 90s, consumers were more concerned about value. Today’s consumer is more conscious of what they are purchasing and more cautious of large corporations, favoring local, small, independent stores. As such, the type of debranding popular in the 1980s and 90s has backfired for corporations in the 2000s.

  8. 4 iconic U.S. companies are in stormy waters—2 CEOs are ...

    www.aol.com/finance/4-iconic-u-companies-stormy...

    An extensive investigation by the FAA, a plea deal with the Justice Department, production lines halted, and frequent meetings to repair relationships with customers, suppliers, and politicians ...

  9. Sports marketing - Wikipedia

    en.wikipedia.org/wiki/Sports_marketing

    Relationship marketing relates to customer retention and building long term successful relationship between a business and its customers by maximizing customer satisfaction. [45] Sport businesses need to communicate and participate in discussion with their customers in order to create, sustain and improve relationships. [46]