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According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world.Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."
Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds.
Aldous Huxley is regarded as one of the most prominent explorers of visual communication and sight-related theories. [12] Becoming near-blind in his teen years as the result of an illness influenced his approach, and his work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing.
However, the use of such attention-grabbing tricks has been criticized by city officials as being distracting to drivers, and as a result, a number of cities have banned sign twirling. [4] [5] Some companies like Enlarge Media Group and Jet Media are able to offer human directionals as "sign walkers", a less distracting form of sign twirling. [6]
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The posters are typically brightly colored and attention-grabbing. Most feature dramatic new acts or exotic animals; many make outrageous (and sometimes utterly false) claims – the largest, the smallest, the most dangerous, the rarest, the one and only, etc. [ 4 ]
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