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Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California. Giannulli dropped out of the University of Southern California in 1987, to create his Mossimo streetwear line, with a $100,000 loan from his father. [1] At the close of his company's first fiscal year, Giannulli had $1 million in profits. [2]
Mossimo went public with an initial public offering in 1996. [4] After shares tumbled from $50 to $4 when the founder tried and failed to make the transition from streetwear/beachwear to high fashion, [ 4 ] he took the brand downscale, announcing on March 28, 2000, Mossimo, Inc. a major, multi-product licensing agreement with Target stores, for ...
Cargo shorts are cargo pants shortened at the knee. Some cargo pants are made with removable lower legs allowing conversion into shorts. In 1980, cargo shorts were marketed as ideal for the sportsman or fisherman, with the pocket flaps ensuring that pocket contents were secure and unlikely to fall out. [6] By the mid-to-late 1990s, cargo shorts ...
A waistband is a strip of material that is either elastic or some other confining fabric that encircles the waist, [1] usually as a component of clothing such as skirts, trousers, shorts, swimsuits, and undergarments.
[10] [11] [12] Gradually the wide acceptance of low-rise pants by men led to low-rise swimwear and underpants. [13] [14] Britney Spears is credited with popularizing the fashion in the US in the early 2000s. [15] [16] From 2001 to 2007, low-rise jeans often exposed thongs or G-strings, but this declined after 2007.
Capri pants were popularized in the United States in the 1960s television series The Dick Van Dyke Show. The character Laura Petrie, the young housewife played by Mary Tyler Moore , caused a fashion sensation – and some mild controversy – by wearing close-fitting capri pants throughout the show's run [ 9 ] [ 10 ] [ 11 ] (capris that were ...
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