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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1][2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution ...
Bozoma Saint John. Bozoma "Boz" Saint John (née Arthur) is an American businessperson and marketing executive who was the chief marketing officer (CMO) at Netflix for 17 months. Previously, she served as CMO at Endeavor for two years, and chief brand officer (CBO) at Uber for one year. Saint John was also a marketing executive at Apple Music ...
Chris Capossela (born 1969) is a former Microsoft executive who was its chief marketing officer for nearly all of the period from 2011 to 2023. [1][2] Capossela's career at Microsoft includes roles as Bill Gates' speech assistant, Corporate Vice President of the Consumer Channels Group and marketing leadership of the company's Microsoft Office ...
Career. January 2023 to December 2023, she was CMO at Peloton. [3][4] 2016-2022 she held a dual role of CMO and Head of People [5] at Twitter. [6][7] 2005-2016 she was EVP of global advertising, marketing, and digital partnerships at AmEx. [8][9][10] She also had executive PR roles at Ketchum [11] and GCI Health. [12]
David Carl Edelman. David C. Edelman (born 1961) was Chief Marketing Officer at Aetna from 2016 to 2020, leaving after the merger with CVS. [1] Since July, 2021, he has been a Senior Lecturer at the Harvard Business School. [2]
BuzzFeed. PepsiCo. AOL. Motown. Def Jam Recordings. Frank Cooper III is a business executive, branded entertainment leader and current Chief Marketing Officer for Visa. Cooper was earlier CMO of BlackRock, CMO/Chief Creative Officer of BuzzFeed and served as CMO of Global Consumer Engagement for PepsiCo, Inc. [1]
Carla Zakhem-Hassan is a Lebanese war refugee. [2][3] She received a bachelor's degree from the University of Colorado and an MBA from the Thunderbird School of Global Management. [4] In 2021, Hassan was named [5] chief marketing officer for JPMorgan Chase & Co. [6] Prior to joining JPMorgan Chase, Hassan was named the chief marketing officer ...
Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). [5]
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