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Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events. [1] [2] It typically involves direct interaction with a brand's representatives. It should not be confused with event management, which is a process of organizing, promoting and conducting events.
Live Nation is an American events promoter and venue operator based in Beverly Hills, California. Founded in 1996 by Robert F. X. Sillerman as SFX Entertainment, the company's business was built around consolidating concert promoters into a national entity to counter the oversized influence of ticket behemoth Ticketmaster. In 2000, the company ...
The company stated that it wanted the option to "work with individual organizers to secure video and photos at their events for marketing and promotional purposes", but admitted that the clauses were too broadly-worded. [15] In August 2018, Picatic, a Vancouver-based ticketing and event registration platform, was acquired by Eventbrite. [16] [17]
t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[1] (mass nouns), tchotchkes, or freebies (count nouns), are used in marketing and sales.
Event management might be a tool for strategic marketing and communication, used by companies of every size. Companies can benefit from promotional events as a way to communicate with current and potential customers. For instance, these advertising-focused events can occur as press conferences, promotional events, or product launches.
A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.
IMG, originally known as the International Management Group, is a global sports, fashion, events and media company headquartered in New York City. [1] The company manages athletes and fashion celebrities; owns, operates and commercially represents live events; and is an independent producer and distributor of sports and entertainment media. [2]
Fanatics, Inc. is a global digital sports platform that consists of several businesses, including licensed sports merchandise, trading cards and collectibles, sports betting and iGaming, special events, and live commerce. The company began as an American online retailer of licensed sportswear and merchandise, which operated the e-commerce ...
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