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16th–19th centuries. Modern advertising began to take shape with the advent of newspapers and magazines in the 16th and 17th centuries. The very first weekly gazettes appeared in Venice in the early 16th-century. From there, the concept of a weekly publication spread to Italy, Germany and Holland. [18]
History of newspaper publishing. The modern newspaper is a European invention. [1] The oldest direct handwritten news sheets circulated widely in Venice as early as 1566. These weekly news sheets were full of information on wars and politics in Italy and Europe. The first printed newspapers were published weekly in Germany from 1605.
Industrial firms began to promote their public image. The German steel and armaments company Krupp created the first corporate press department in 1870 to write articles, brochures and other communications advertising the firm. [39] The first US corporate PR department was established in 1889 by Westinghouse Electric Corporation. [40] "The ...
The earliest known propaganda film was a series of short silent films made during the Spanish–American War in 1898 created by Vitagraph Studios. At an epic 120 minute running time, the 1912 Romanian Independența României is the first fictional film in the world with a deliberate propagandistic message.
History of broadcasting. The Marconi Company was formed in England in 1910. The photo shows a typical early scene, from 1906, with Marconi employee Donald Manson at right. The British Broadcasting Corporation's landmark and iconic London headquarters, Broadcasting House, opened in 1932. At right is the 2005 eastern extension, the John Peel wing ...
The contemporary definition of 'marketing' as a process of moving goods from producer to consumer with an emphasis on sales and advertising first appeared in dictionaries in 1897. [8] The term, marketing, is a derivation of the Latin word, mercatus meaning marketplace or merchant. [9]
The history of Europe is traditionally divided into four time periods: prehistoric Europe (prior to about 800 BC), classical antiquity (800 BC to AD 500), the Middle Ages (AD 500–1500), and the modern era (since AD 1500). The first early European modern humans appear in the fossil record about 48,000 years ago, during the Paleolithic era.
Its name is an acronym for "Whole Earth 'Lectronic Link, coined by Stewart Brand, creator of the Whole Earth Catalog. [citation needed] 1990s–2000s. Various notable social media platforms such as Myspace and Facebook are developed and released, and blogging begins to gain popularity.