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Moffitt said the design was a logical evolution of Gernreich's avant-garde ideas in swimwear design as much as a scandalous symbol of the permissive society. [34] He saw the swimsuit as a protest against repressive society. He predicted that "bosom will be uncovered within five years". He saw baring of a woman's breasts as a form of freedom. [35]
Designer Anne Cole, described as a godmother of swimwear in the US, was originator of this style. [47] She scored what would be her biggest hit in 1998 when her label introduced the tankini. A two-piece suit with a top half that covered more of the wearer's torso than a standard bikini top, the suit was an instant hit with customers. [ 48 ]
Medical professionals warn that wearing damp swimwear for long periods of time can cause a number of infections and rashes in children and adults, [27] [28] and warn against sharing bathing suits with others. [29] They suggest that changing out of a wet bathing suit right away can help prevent vaginal infections, itching and/or jock itch. [30 ...
Designer Anne Cole, the US swimwear mogul, was the originator of this style. [62] Hailed as the first major innovation in women's swimsuit design in several decades, the two-piece tankini blended the freedom of a bikini with the more modest coverage of a one-piece bathing suit, and quickly captured nearly a third of the swimwear market.
Designer Felligi introduced new designs, such as the "Swoon Suit," which brought additional popularity. Morris Cohn died in 1941, and Cole, inheriting control of the firm, changed the name of the firm to Cole of California. During World War II the company made parachutes, resuming full swimwear production after the end of the war.
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To promote his new design, Heim hired skywriters to fly above the Mediterranean resort advertising the Atome as "the world's smallest bathing suit." [64] [70] [71] Not to be outdone by Heim, Réard hired his own skywriters three weeks later to fly over the French Riviera advertising his design as "smaller than the smallest bathing suit in the ...