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Dotts Media House won the Best Digital Marketing and Influencer Agency of the Year award at the 7th Edition of the African Brand Leadership Merit Awards held in Lagos, Nigeria. [ 31 ] One silver and one bronze at the Pitcher Awards 2022 for the Use of Music and film in the agency's advertising works.
Tiwalola Olanubi Jnr (born June 28, 1988) is a Nigerian media, food and technology entrepreneur. [1] [2] [3] He is the founder of the digital marketing firm Dotts Media House; and a bread company called Zarafet Loaves. He is also the publisher of the Nigerian Influencer Marketing Report (NIMR). [4]
An influencer [1] [2] [3] (also known as a social media influencer [4] [5] [6] or online influencer [7] [8] [9]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform through ...
A digital influencer is a digital media content creator who uses his/her media platforms to influence audience behavior both online and offline. Digital influencer may also refer to: Internet celebrity; Digital marketing; Social media marketing; Influencer marketing; Virtual influencer
An influencer [15] [16] [17] (also known as a social media influencer [18] [19] [20] or online influencer [21] [22] [23]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
At the same time, the fashion industry had the highest share on Instagram influencer marketing in the US. [15] Its share, approximately 61%, far outweighed other sectors investing in influencer marketing such as travel (8%), and food and drinks (7%). The fashion industry spends around €1 billion on sponsored Instagram posts per year. [2]
Nathalie Beatrice Chinje (also known as Dr. Nath) is an entrepreneur and international consultant.She is the founder and CEO of the company Upbeat Marketing, and has been actively working to forward private sector development, foreign direct investment, and female entrepreneurship on the African continent for over 20 years. [1]