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Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research. Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research : Transdiscipline approach
Community-based research is more likely to trigger public action and engagement with environmental issues than traditional research. [7] Bottom up community-based research in which community members oversee each phase of the research project is more likely to inspire structural reforms that are responsive to the needs of EJ communities. [6]
Importance of external communication. Developing community relations; external communication helps build relations among other businesses. Communicating and leveraging information; Sharing the companies products or services helps attract potential consumers, retain current consumers, and gain a competitive advantage.
Community-engaged research is planned in partnership with the community that is the intended target of the research. [6] It requires the development of partnerships between researchers and the community, cooperation and negotiation between parties, collaboration, and a commitment to addressing local health concerns. [ 7 ]
Moreover, as the business environment is constantly changing, it is causing firms to address new entrepreneurial innovative ideas that could out-stand them from the competition. Trust plays an important role in this as with developed business relations it allows one to react and initiate such innovative ideas to the business more effectively.
Business Relationship Management (BRM) is viewed as a philosophy, capability, discipline, and role to evolve culture, build partnerships, drive value, and satisfy purpose. [ 1 ] BRM is distinct from enterprise relationship management and customer relationship management although it is related.
Community-based management (CBM) is a bottom up approach of organization which can be facilitated by an upper government or NGO structure but it aims for local stakeholder participation in the planning, research, development, management and policy making for a community as a whole.
Ferguson investigated 171 public relations research abstracts published in Public Relation Review from 1975 to 1984. Ferguson identified social responsibility and ethics; social issues and issue management; and public relationships as important concepts. Ferguson predicted that public relationships had the greatest potential for theory development.