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UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
Social Blade (sometimes spelled SocialBlade) is an American social media analytics website. Social Blade most notably tracks the YouTube platform, but also has analytical information regarding Twitch, Facebook, Instagram, Twitter, TikTok, Trovo, Dailymotion, Mixer, and DLive.
Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns ( behavioral analysis ) and optimizing viewing experience ( quality of service analysis).
YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization.
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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
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The most common application of OpenURL is to assist in the resolution of a request for a web resource (such as an online article). An OpenURL includes information about the referenced resource itself, and context information — both the context in which the OpenURL occurs (for example, a page of search results from a library catalog) and the context of the request (for example, the particular ...