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  2. The 17 Best Korean Makeup Brands to Try Now, According ... - AOL

    www.aol.com/lifestyle/17-best-korean-makeup...

    From glow-inducing blushes to lip tints that don’t dry out your lips, here are 17 of the best Korean makeup brands (and a hero product from each line) to get you started on your shopping journey.

  3. Pony (make-up artist) - Wikipedia

    en.wikipedia.org/wiki/Pony_(make-up_artist)

    Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.

  4. Korean beauty standards - Wikipedia

    en.wikipedia.org/wiki/Korean_beauty_standards

    Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.

  5. K-beauty - Wikipedia

    en.wikipedia.org/wiki/K-Beauty

    Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]

  6. Korean Beauty Standards Made Me Hate My Face. My Father ... - AOL

    www.aol.com/lifestyle/korean-beauty-standards...

    But a few months ago, I came across an article from 2014 about a study by the Korea Face Institute. The research center simulated the average South Korean face in 12,000 B.C., in the present day ...

  7. Cosmetics in Korea - Wikipedia

    en.wikipedia.org/wiki/Cosmetics_in_Korea

    Koreans generally apply makeup every day because it offers sun protection, a major concern. [4] [5] A big focus of Korean skincare is skin lightening, [6] which is why many Korean cosmetic products have brightening properties. Skin brightening is not the same as skin bleaching, also known as skin whitening, which is a reduction of melanin in

  8. Clio Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Clio_Cosmetics

    Clio Cosmetics is a Korean cosmetic company founded in 1993 starting a professional make-up brand "Clio Professional". [2] Over time, the company branched out into other make-up, skin care, hair and body care products. CLIO cosmetics launched Peripera in 2005, Goodal in 2011 and Healing bird in 2017. [3] [better source needed]

  9. The Face Shop - Wikipedia

    en.wikipedia.org/wiki/The_Face_Shop

    The Face Shop shop front in Myeong-dong, Seoul in 2012. The Face Shop (Korean: 더페이스샵) (stylized as THE FACE SHOP) is a South Korea–based skincare and cosmetics manufacturer, retailer and a franchise business. It is a subsidiary of LG Household & Health Care of LG Corporation. Its products include body, bath, skin care and make-up ...

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