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From glow-inducing blushes to lip tints that don’t dry out your lips, here are 17 of the best Korean makeup brands (and a hero product from each line) to get you started on your shopping journey.
Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.
Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
But a few months ago, I came across an article from 2014 about a study by the Korea Face Institute. The research center simulated the average South Korean face in 12,000 B.C., in the present day ...
Koreans generally apply makeup every day because it offers sun protection, a major concern. [4] [5] A big focus of Korean skincare is skin lightening, [6] which is why many Korean cosmetic products have brightening properties. Skin brightening is not the same as skin bleaching, also known as skin whitening, which is a reduction of melanin in
Clio Cosmetics is a Korean cosmetic company founded in 1993 starting a professional make-up brand "Clio Professional". [2] Over time, the company branched out into other make-up, skin care, hair and body care products. CLIO cosmetics launched Peripera in 2005, Goodal in 2011 and Healing bird in 2017. [3] [better source needed]
The Face Shop shop front in Myeong-dong, Seoul in 2012. The Face Shop (Korean: 더페이스샵) (stylized as THE FACE SHOP) is a South Korea–based skincare and cosmetics manufacturer, retailer and a franchise business. It is a subsidiary of LG Household & Health Care of LG Corporation. Its products include body, bath, skin care and make-up ...
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