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  2. Shoppers over 50 love this $9 drugstore mascara, saying it's ...

    www.aol.com/lifestyle/shoppers-over-50-love-this...

    This is truly a good deal on two ample 13.5-ounce bottles that will remove my new favorite Maybelline mascara and anything else your face has collected during the day. $18 at Amazon unicharm

  3. Thomas Lyle Williams - Wikipedia

    en.wikipedia.org/wiki/Thomas_Lyle_Williams

    In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver

  4. Mascara - Wikipedia

    en.wikipedia.org/wiki/Mascara

    Mascara pigments most commonly include iron oxides and titanium dioxide which provide mascara with its desired color. [23] Titanium dioxide (TiO 2) accounts for over 65% of inorganic pigments sales volume. [24] TiO 2 gives the pigment a white color while different iron oxides provide a variety of colors such as red, yellow, brown, and black. [23]

  5. Eye liner - Wikipedia

    en.wikipedia.org/wiki/Eye_liner

    Eye liner can be drawn above upper lashes or below lower lashes or both, even on the water lines of the eyes. Eye liner is available in a wide range of hues, from the common black, brown and grey to more adventurous shades such as bright primary colors, pastels, frosty silvers and golds, white, and even glitter-flecked colors.

  6. The Best Beauty Under $25 Celebrities Wore at the 2025 Golden ...

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    $16.00 at Ulta. Eyeshadow Stick in Chocolate. Celebrity artist Jo Baker created a soft yet smoldering makeup look for actor Jennifer Coolidge that didn't skimp on brown tones. "Jennifer loves a ...

  7. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

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