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Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1 ] [ 2 ] [ 3 ] This has been documented primarily in the United States and the United Kingdom . [ 4 ]
The large-size fashion revolution of 1977–1998 in the US began after the Fashion Group of NYC released a study predicting the demise of the Baby Boomer Junior Market, as the Boomers were coming of age. Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades ...
Clothing sizes are the sizes with which garments sold off-the-shelf are labeled. Sizing systems vary based on the country and the type of garment, such as dresses , tops , skirts , and trousers . There are three approaches:
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The measurements and proportions vary based on size as well as age. Depending on the brand and demographic of their customer sometimes the brand has more than one fit, which may also vary according to region. [1] Many major brands make clothes in juniors and missy sizes. For example: a female (Australian) size 10 is: Height: 170 cm (67 inch)
The most common size category. For women of about average height (5 ft 4 in) with an average bust height and an hourglass figure. Dress sizes may be given as girth at the bust in inches (e.g., 36), but even-numbered sizes from 2 to 16 are more common. Categorical sizes range from XS (extra-small) to XL (extra-large). Junior sizes
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