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As of 2024, the program continues to operate but its payout structure changed in 2021 as the company announced a shift from the $1 million per day model to a "millions per month" one. [48] In June 2022, Snapchat announced plans to launch Snapchat Plus, a paid subscription model.
The company was named Snapchat Inc. at its inception, but it was rebranded Snap Inc. on September 24, 2016, in order to include the Spectacles product under the company name. [12] Snap is co-owned by Tencent (which holds a 45.43% stake) and NBCUniversal , a division of Comcast (whose stake is undisclosed).
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Various subscription commerce companies are growing rapidly. BarkBox ’s subscribers grew from 1,500 to 55,000 between 2012 and 2013. [ 3 ] According to Forbes , Birchbox , which is arguably the most recognizable service and valued at a reported $485 million in April, 2014, [ 4 ] led the subscription box trend with its 2010 launch.