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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million
The shirt was an item of clothing that only men could wear as underwear, until the twentieth century. [2] Although the women's chemise was a closely related garment to the men's, it is the men's garment that became the modern shirt. [3] In the Middle Ages, it was a plain, undyed garment worn next to the skin and under regular garments.
A 1990s trend in women's clothing involved tight-fitting cropped T-shirt or crop tops short enough to reveal the midriff. Another less popular trend is wearing a short-sleeved T-shirt of a contrasting color over a long-sleeved T-shirt, which is known as layering. T-shirts that are tight to the body are called fitted, tailored or baby doll T-shirts.
The stitching on the cloth gives it a slightly wrinkled, wavy effect. Contemporary kantha is applied to a wider range of garments such as sarees, dupatta, shirts for men and women, bedding and other furnishing fabrics, mostly using cotton and silk. Modern Kantha-stitch craft industry involves a very complex multi-staged production model. [6]
Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million.
Women in ghagra choli, c. 1872. Ghagra choli (also known as lehenga choli and chaniya choli) is a type of ethnic clothing for women from India, notably in the Indian states of Rajasthan, [1] [2] Gujarat, [3] Madhya Pradesh, Uttar Pradesh, Bihar, Haryana, Punjab, Himachal Pradesh, Uttarakhand, Jammu and Kashmir.
Trousers were once seen as exclusively men's clothing, but nowadays are worn by both genders. Men's clothes are often more practical (that is, they can function well under a wide variety of situations), but a wider range of clothing styles is available for women. Typically, men are allowed to bare their chests in a greater variety of public ...
Both men and women wore frayed bell-bottomed jeans, tie-dyed shirts, work shirts, Jesus sandals, and headbands. Women would often go barefoot and some went braless. The idea of multiculturalism also became very popular; a lot of style inspiration was drawn from traditional clothing in Nepal, India, Bali, Morocco and African countries.
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