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Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016. PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers.
ZCTAs or ZIP Code Tabulation Areas are the census equivalent of ZIP codes used for statistical purposes. The reason why regular ZIP codes are not used is because they are defined by routes rather than geographic boundaries. Thus, they have the tendency to overlap and otherwise create difficulties.
ZIP Code Tabulation Areas (ZCTAs) are statistical entities developed by the United States Census Bureau for tabulating summary statistics. These were introduced with the Census 2000 and continued with the 2010 Census and 5 year American Community Survey [ 1 ] datasets.
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
ZIP Code: 76065. Area code(s) 214, 469, 945, 972: ... The population of Midlothian grew by 121% between 2000 and 2010, to a population of 18,037. ... Target: 3 Ash ...
The homeowner vacancy rate was 1.5%; the rental vacancy rate was 5.5%, while 39.2% of the population lived in owner-occupied housing units and 59.4% lived in rental housing units. According to the 2010 United States Census, Inglewood had a median household income of $43,394, with 22.4% of the population living below the federal poverty line. [62]
The homeowner vacancy rate was 1.0%; the rental vacancy rate was 6.2%. 9,070 people (48.9% of the population) lived in owner-occupied housing units and 9,384 people (50.6%) lived in rental housing units. Through the early 1940's Albany "remained closed to African Americans." [21] The Black population of Albany in 1940 was 3 persons. [22]
Map of racial distribution in Los Angeles, 2010 U.S. Census. Each dot is 25 people: White, Black, Asian, Hispanic, or Other (yellow) The 1990 United States Census and 2000 United States Census found that non-Hispanic whites were becoming a minority in Los Angeles; estimates for the 2010 United States Census results found Latinos to be approximately half (47–49%) of the city's population ...