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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Business-to-business - Wikipedia

    en.wikipedia.org/wiki/Business-to-business

    A business needs the services of another for operational reasons (e.g., a food manufacturer employing an accountancy firm to audit their finances). A business re-sells goods and services produced by others (e.g., a retailer buying the end product from the food manufacturer). Business-to-business activity is thought to allow business ...

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  5. Covario - Wikipedia

    en.wikipedia.org/wiki/Covario

    Covario was founded as "SEMDirector" in 2006 by Dema Zlotin, Curt Nelson, and Russ Mann as a spin-out of Zlotin and Nelson's software development consulting firm Silicon Space, Inc. SEMDirector focused on B2B Search Marketing. [7] [8] The company initially focused on Pay per click (PPC) and Search Engine Optimization (SEO) software analytics. [9]

  6. Bosses: Gen Z and millennial workers have no clue what ... - AOL

    www.aol.com/finance/bosses-gen-z-millennial...

    4. SEO Meaning: Search Engine Optimisation 5. FTE Meaning: Full Time Equivalent 6. AWOL Meaning: Absent Without Leave 7. IRL Meaning: In Real Life 8. B2B Meaning: Business-to-business 9. WFH ...

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. [33] Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.

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