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The Design Thinking Playbook. Hoboken, NJ: Wiley, 2018. Liedtka, Jeanne. Designing for Growth: A Design Thinking Tool Kit For Managers. New York: Columbia University Press, 2011. ISBN 0-231-15838-6; Liedtka, Jeanne. Solving Problems with Design Thinking: Ten Stories of What Works. New York: Columbia University Press, 2013. ISBN 0-231-16356-8
The Design of Business: Why Design Thinking is the Next Competitive Advantage is a 2009 book by Roger Martin, Dean of the University of Toronto's Rotman School of Management. [1] In the book, Martin describes the concept of design thinking, and how companies can incorporate it into their organizational structure for long term innovation and ...
The Design Council's visual representation of their Double Diamond design and innovation process. Double Diamond is the name of a design process model popularized by the British Design Council in 2005. [1] The process was adapted from the divergence-convergence model proposed in 1996 by Hungarian-American linguist Béla H. Bánáthy.
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The development of design methods has been closely associated with prescriptions for a systematic process of designing. These process models usually comprise a number of phases or stages, beginning with a statement or recognition of a problem or a need for a new design and culminating in a finalised solution proposal.
Design management is the business side of design. Design managers need to speak the language of the business and the language of design. Design management is a field of inquiry that uses design, strategy, project management and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design.
Design leadership is a concept complementary to design management. In practice, design managers within companies often operate in the field of design leadership and design leaders in the field of design management. [1] However, the two terms are not interchangeable; they are interdependent. [2]
A design sprint is a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market. The process aims to help teams to clearly define goals, validate assumptions and decide on a product roadmap before starting development. [ 1 ]