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The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings.
Yellowpages.com was founded in 1996 during the dotcom boom, by multiple cofounders, including CEO Dane Madsen. [4] Yellowpages.com became part of Globalgate, an ecommerce incubator and investment company in 1998, which sold the business to its largest investors in 2001.
Another early entrant into the then-$11 billion yellow pages industry occurred in 1997 when four Baby Bells banded together to create a co-branded Web site and initiated a $1 million marketing campaign to drive more traffic to their regional yellow pages sites. That "original yellow pages" site was simply a map of the United States, where users ...
A "white pages" telephone directory. A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone ...
Loren Berry became known as "Mr. Yellow Pages." His motto was "It CAN be done!" He expanded his operations to Europe, where the product is called the Golden Pages. The company sold advertising space and handled production for many of the local Yellow Pages. It was sold to BellSouth Corp. in 1986. Terms were not disclosed, but industry observers ...
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