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A Google Account is required for Gmail, Google Hangouts, Google Meet and Blogger. Some Google products do not require an account, including Google Search, YouTube, Google Books, Google Finance and Google Maps. However, an account is needed for uploading videos to YouTube and for making edits in Google Maps.
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
Google also allows advertisers to install a pixel on their website that sends conversions to the Adwords account. This allows advertisers to target their ads to drive conversions more effectively. For most traffic, Google sends a unique identifier for each click (in a gclid parameter), allowing to determine source of conversion precisely.
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.
A desktop application to manage Google AdWords accounts; enables users to make campaign changes offline before synchronizing with the online service. Drive File Stream: File synchronization software for the business edition of Google Drive. Google Chrome: A popular web browser developed by Google. Google IME
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
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Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from , how long they stayed on the website and their geographical position.