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The Art of the Sale - Learning From The Masters About The Business Of Life is a non-fiction book by the author and journalist Philip Delves Broughton. He also authored the bestseller Ahead of the Curve. The book was published by Penguin Press in 2012. It analyses the role of persuasion in everyday life and the qualities of effective salespeople.
Trump said in his 2016 presidential campaign that The Art of the Deal is "the No. 1 selling business book of all time". An analysis by PolitiFact found that other business books had sold many more copies than The Art of the Deal. While it is impossible to find exact sales figures, a range of possibilities based on known claims and facts were given.
Selling is considered by many to be a sort of persuading "art". Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesman relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way. [4]
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[30] Although needs-based segmentation is difficult to do in practice, it has been proved to be one of the most effective ways to segment a market. [ 31 ] [ 28 ] In addition, a great deal of advertising and promotion is designed to show how a given product's benefits meet the customer's needs, wants or expectations in a unique way.
Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term "solution" implies that ...
The book is a reaction to the self-help industry and what Manson saw as a culture of mindless positivity that is not practical or helpful for most people. [4] Manson uses many of his own personal experiences to illustrate how life's struggles often give it more meaning, which, he argues, is a better approach than constantly trying to be happy. [5]
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