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[53] [43] To accelerate adoption, Google transferred the team that was working on Google Allo to work on a wider RCS implementation, [26] [27] [54] then in 2019 it launched the Guest programme to provide an OTT (over-the-top) RCS solution using Jibe to all Google Android users, without requiring carrier support; [55] it rolled out globally by 2020.
Google wants that to change, saying that Apple refusing to adopt the modern RCS standards is holding back the world of texting. In fact, Google has created an entire public relations campaign ...
Messages (formerly Text) is a text messaging software application developed by Apple Inc. for its macOS, iOS, iPadOS, watchOS, and visionOS operating systems.. All version of Messages support Apple's own iMessage service, while the mobile version of Messages on iOS – used on iPhone and cellular-enabled models of the iPad – also supports SMS, MMS, and RCS in iOS 18. [1]
By 2023, there were 800 million active RCS users on Google's platform and 1.2 billion handsets worldwide supporting RCS. [42] Apple added support for RCS in Messages with iOS 18 on September 16, 2024, adding RCS support to all major smartphone manufacturers.
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The Apple Intelligence platform is available in iOS 18.1 and beyond on the iPhone 15 Pro and iPhone 15 Pro Max models as well as the iPhone 16 and iPhone 16 Pro models. Apple Intelligence adds artificial intelligence (AI) capabilities and large language model integrations to Siri and other operating system functions, such as the Photos app. [2] [7] [8]
The song "Texts Go Green" was used by Google in an Android advertisement to call on Apple Inc. to adopt Rich Communication Services (RCS), in reference to the song's premise of iPhone users being blocked on iMessage.
iMessage is an instant messaging service developed by Apple Inc. and launched in 2011. iMessage functions exclusively on Apple platforms – including iOS, iPadOS, macOS, watchOS, and visionOS – as part of Apple's approach to inter-device integration, which has been described by media outlets as a means of achieving vendor lock-in.