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Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
[2] [3] It was founded in 2003 in Mountain View, California, and is currently headquartered in Seattle, Washington. [4] In 2019, the company was acquired by Salesforce for $15.7 billion. [ 5 ] At the time, this was the largest acquisition by Salesforce (a leader in the CRM field) since its foundation. [ 6 ]
Salesforce.com was the first company to provide enterprise applications through a web browser, and has maintained its leadership position. [ 59 ] Traditional providers moved into the cloud-based market via acquisitions of smaller providers: Oracle purchased RightNow in October 2011, [ 60 ] and Taleo [ 61 ] and Eloqua [ 62 ] in 2012; SAP ...
Salesforce Marketing Cloud was founded under the name ExactTarget in late 2000 by Scott Dorsey, Chris Baggott, and Peter McCormick with $200,000 in financing. [5] [6] Joanna Milliken joined ExactTarget as the first employee in 2001. [7]
Companies that make the platforms, such as Microsoft, AWS, Cisco, IBM, Hewlett-Packard, Red Hat, Google, Oracle, VMware, Lenovo, Apple, SAP, Salesforce and ServiceNow encourage and lend support to ISVs, often with special "business partner" programs. These programs enable the platform provider and the ISV to leverage joint strengths and convert ...
After the acquisition of Hybris [3] in 2013, SAP has gradually realigned their CRM strategy mainly to take on the market leader Salesforce.com which is a cloud-based software. In a bid to be more competitive and future focused, SAP has been shifting towards cloud based CRM applications since 2011 rather than traditional on-premises software. [ 4 ]
ClickSoftware is an American technology company which offers automated mobile workforce management and service optimization solutions [buzzword] for enterprise and small businesses, both for mobile and in-house resources. [2] Since 2020, it has been a subsidiary of Salesforce. ClickSoftware coined the term service chain optimization in 1996. [3]