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  2. Sales decision process - Wikipedia

    en.wikipedia.org/wiki/Sales_Decision_Process

    Sales decision process is a formalized sales process companies use to manage the decision process behind a sale. SDP “is a defined series of steps you follow as you guide prospects from initial contact to purchase.” [1] This method includes planning specific timelines and milestones at the beginning of a sale, both internally and with the business customer.

  3. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Steps in the sales process. The first text to outline the steps in the selling process was published in 1918 by Norval Hawkins. [18] The basic steps, which have changed only a little since Watkins first proposed them, are prospecting, qualifying leads, preapproach, approach, need assessment, presentation, meeting objections, closing the sale ...

  4. Sales and operations planning - Wikipedia

    en.wikipedia.org/wiki/Sales_and_operations_planning

    S&OP is the result of planning activities and it is composed of 5 main steps: data gathering, demand planning, supply planning, pre-meeting and executive meeting [7] with the addition of a preliminary step at the beginning (event plans), [8] two additional steps at the end of the process in case of a multinational company (global roll-up and ...

  5. Sales process engineering - Wikipedia

    en.wikipedia.org/wiki/Sales_process_engineering

    Person promoted an early form of sales process engineering. At the time, postwar senses of the terms sales process engineering and sales engineering did not yet exist; Person called his efforts "sales engineering". [2] Corporations the 1920s through 1960s sought to apply analysis and synthesis to improve business functions.

  6. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase Some of the contemporary variants of the model replace attention with awareness . The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R).

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  8. Sales development - Wikipedia

    en.wikipedia.org/wiki/Sales_development

    Sales development is an organization that sits between the marketing and sales functions of a business and is in charge of the front-end of the sales cycle: identifying, connecting with, and qualifying leads. Simply put, this organization is tasked with setting up qualified meetings between a salesperson and a potential buyer with a high ...

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