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While more members of Gen Z are sober-curious or cutting out alcohol, it doesn't mean all members of the younger generation are dialing back, and other substances might see more Gen Z support: 19% ...
Inside the multi-billion dollar alcohol industry’s battle for ‘sober-curious’ Gen Z. Eleanor Pringle. February 9, 2024 at 1:00 AM. Getty Images. Say what you like about Gen Z, but they're a ...
A rise in sober curiosity could be linked to a boom in the gaming community, according to a group of young women enjoying a game of “Let’s Get Deep” at Park Slope’s Sip & Play.
Share of over-fifteen-year-old population who haven't drunk alcohol in the past year (interactive version); in most countries, it exceeds a third.Sober curious is a cultural movement and lifestyle of practicing none or limited alcohol consumption that started spreading in the late 2010s, in particular among people from the millennials generation, [1] [failed verification] and was coined by ...
In addition, trends are showing that more people from Generation Z are opting not to drink alcohol at all with around a 20% to 28% increase in sober individuals in the last decade in the United States. They are known as the most sober curious generation yet. [14]
And Molson Coors’ CEO announced last year that “we’re moving into non-alc products,” in a recognition of Gen Z’s sober or sober-curious behavior. ... Gen Z is more hesitant to be rowdy ...
The drink gained popularity at universities in the United States in the early 2020s, spreading among members of Generation Z on TikTok in late 2022 and early 2023. [ 2 ] [ 3 ] A borg is designed to be held and consumed by one individual throughout a party, distinguishing it from older communally-served party drinks (which may have similar ...
Gen-Zers who, pre-COVID, had classified themselves as heavy drinkers cut back substantially during the pandemic, according to a 2024 study from Carnegie Mellon. ... Sober Curious.