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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
In many cases, a discount may be offered on proof of student status, without a special card. Cards giving entitlement to military discount. [1] [2] In many cases, a discount may be offered on proof of current or former membership of a military service, without a special card. Cards giving entitlement to disability discount. [3]
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon ...
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For example, a pharmacist might offer a discount for over-the-counter drugs to physicians who are purchasing them for dispensing to the physicians' own patients. [7] A seller supplying both trade or resellers, and the general public will have a general list price for anybody, and will offer a trade discount to bona-fide trade customers.
Some online shops use exit intent popups, for example offering discounts, in an attempt to retain users. [10] Some web based installers, such as that used by McAfee, use a pop-up to install software. On many web browsers, holding down the ctrl key while clicking a link makes it bypass the popup filter. [11]