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Shea Yeleen is a social enterprise that includes a 501(c)(3) nonprofit and a commercial entity that sells "high-quality, unrefined shea butter products." The mission of the organization is "to promote sustainable economic development in rural sub-Saharan Africa, empower and train women-owned shea butter cooperatives, and educate consumers in the U.S. about natural beauty care products and fair ...
Ugandan shea butter has consistently high oleic acid content, and is liquid at warm ambient temperatures. It fractionizes into liquid and solid phases, and is the source of liquid shea oil. The fatty acid proportion of West African shea butter is much more variable than Ugandan shea butter, with an oleic content of 37 to 55%.
Vitellaria paradoxa, the shea tree The shea nuts Shea nut processing in Burkina Faso. Vitellaria paradoxa (the shea tree) is extremely important in Burkina Faso.Termed "women's gold" by Burkinabé villagers, the nuts of shea tree can be collected and processed by crushing and grinding to yield shea butter, which is widely used in soap and in cosmetics as a moisturizer, salve, or lotion.
In 2015 and 2016, Shea Moisture was voted Overall Favorite Brand in Naturally Curly's annual Best of the Best survey. [9]For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Shea Moisture in 2020.
The shea fruit consists of a thin, tart, nutritious pulp that surrounds a relatively large, oil-rich seed from which shea butter is extracted. It is a deciduous tree usually 7–15 m (23–49 ft) tall, but has reached 25 m (82 ft) and a trunk diameter of 2 m (6.6 ft). The shea tree is a traditional African food plant.
The company has had arrangements with large venues in New York, like Madison Square Garden, Shea Stadium, and Yankee Stadium. [2] [4] It supplied the original Yankee Stadium for its entire existence from 1923 to 2008, and continues to supply the current Yankee Stadium as of 2017. [5] It also distributed to a number of retail shops like Zabar's. [6]
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