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In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
The development of design methods has been closely associated with prescriptions for a systematic process of designing. These process models usually comprise a number of phases or stages, beginning with a statement or recognition of a problem or a need for a new design and culminating in a finalised solution proposal.
Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design, architecture and information science to the digital landscape. [1]
The design process is plan-driven. The design process is understood in terms of a discrete sequence of stages. The rational model is based on a rationalist philosophy [12] and underlies the waterfall model, [19] systems development life cycle, [20] and much of the engineering design literature. [21]
Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.
Conceptual design is an early phase of the design process, in which the broad outlines of function and form of something are articulated. It includes the design of interactions, experiences, processes, and strategies. It involves an understanding of people's needs and how to meet them with products, services, and processes.
The same process model is used repeatedly for the development of many applications and thus, has many instantiations. One possible use of a process model is to prescribe how things must/should/could be done in contrast to the process itself which is really what happens. A process model is roughly an anticipation of what the process will look like.
Design (as a verb: designing, or, to design) is the intentional creation of a plan or specification for the construction or manufacturing of an object or system or for the implementation of an activity or process. Design (as a noun: a design) can refer to such a plan or specification (e.g. a drawing or other document) or to the created object ...