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The company was founded in 1999 by brother and sister, Ahmed Rahim and Reem Hassani. The founders named the company "Numi" after the citrusy, Middle Eastern dried lime tea they drank as children growing up in Iraq. The name Numi is derived from the Arabic word for citrus. [1] [2] The J.M. Smucker Company holds a minority stake in Numi. [3]
Loomi tea is made by seeding the dried limes (noomi Basra) where they are cracked into several pieces, or just pricked, and their peels are simmered in water for 15 to 30 minutes until boiled. Afterwards, they are drained and the tea is sweetened with sugar. At times, honey may be preferred instead and saffron threads may also be added. [2]
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The short plants bear more new shoots which provide new and tender leaves and increase the quality of the tea. [81] Only the top 2.5–5 centimetres (1–2 in) of the mature plant are picked. These buds and leaves are called 'flushes'. [82] A plant will grow a new flush every 7 to 15 days during the growing season.
Teatulia is a privately owned tea company based in Denver, Colorado. [1] Teatulia is named after the Tetulia region in Northern Bangladesh where the company grows and produces its teas. It is the first USDA-certified organic tea garden in Bangladesh [2] and the first tea in the United States that is imported from Bangladesh.
The first order for Honest Tea was from Fresh Fields, an East Coast natural grocery chain that was later acquired by Whole Foods Market. [1] Honest Tea was available on Independence Air flights. [2] By 2006, Honest Tea had revenue of $13.5 million and was selling about 1.5 million cases a year. [1] The Coca-Cola Company purchased a 40-percent ...
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