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The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
The first 11-inch Rainbow High dolls were released in 2020, with the initial lineup including Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw and Violet Willow dolls. Each of the original dolls included two outfits and a doll stand, while the dolls themselves featured inset eyes and thirteen points of articulation. [2]
Novi Stars had been revealed in July 2012 by MGA Entertainment deeming the dolls 'cosmic themed' and were to be shelved in the same month. [2] Their popularity had also been extended through the use of releasing webisodes, showing how the main line of dolls were assimilating to life on Earth, the webisode's released from 30 August-27 December 2012.
Here, famous celebrities from Britney Spears to Mariah Carey show off some of the more questionable style trends from the early aughts.
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The four original 10.6-inch dolls are named Lexa, Bria, Avery, and Sophina, with others named Bryten, Kellan, Monet, Merin, Ida, and Amberly. The Moxie dolls are reminiscent of Bratz , having the distinct pop on/off feet and long hair, but with features consisting of large eyes and proportioned noses and mouths fitting to their head-size.
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