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Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the Livestrong wristband , used to promote cancer awareness and raise funds to support cancer survivorship programs and research.
However, it is not illegal to sell promotional recordings, [1] and recalls of promos are extremely rare and unenforced. [2] A promotional release may be standalone or as part of a press kit, which may include items such as promotional photos, music videos, press releases, or biographies of the artists, with electronic press kits being common. [3]
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YouTube was founded as a video sharing platform in 2005 and is now the most visited website in the US as of 2019. [1] Almost immediately after the site's launch, educational institutions, such as MIT OpenCourseWare and TED , were using it for the distribution of their content.
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Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.
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