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Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
As customer reviews have become integral to Amazon marketing, reviews have been challenged on accuracy and ethical grounds. [358] In 2004, The New York Times [359] reported that a glitch in the Amazon Canada website revealed that a number of book reviews had been written by authors of their own books or of competing books. Amazon changed its ...
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From cult classics such as Harry Potter to New York Times Best Sellers, these 20 reads have more customer reviews than any other books on Amazon! Shop most reviewed Amazon books.
